Carolina
Arce
Creating accessible, inclusive, and functional interfaces that connect and inspire.
Digital Experiences
I create digital experiences that bring together design, technology, and business goals.
With a background in visual design and hands-on experience in UX/UI, e-commerce, and web development, I approach each project from both the user’s perspective and the realities of building a digital product.
This portfolio showcases how I turn ideas and business needs into clear, engaging, and functional digital experiences.
UX & Product Design
Designing intuitive digital experiences that connect user needs, business goals, and real-world product constraints.
Web Design
The perfect blend of creativity and functionality, crafting visually appealing, user-friendly, and optimized websites.
Brand / Logo
Brand is more than just a logo, it’s the visual identity that communicates values, personality, and uniqueness. A well-designed logo creates recognition and leaves a lasting impression.
Merchandising
Well-crafted visuals and branding elements create a strong connection with the audience, making products more appealing and memorable.
Social Media
A strong presence combines visually appealing content, strategic communication, and user interaction to create meaningful connections.
UX | UI PROJECTS
Web Development
Bringing designs to life through coding and functionality. It involves building responsive, interactive, and optimized websites that ensure seamless user experiences across all devices.
What we can do together?
We can build user-centered, scalable, and accessible web solutions that enhance usability and drive business growth. By combining design, technology, and data-driven insights, we’ll create seamless digital experiences. With expertise in front-end development (HTML, CSS, JavaScript, React), e-commerce platforms (WooCommerce, Shopify), and UX best practices, I collaborate with Product Owners, IT teams, and designers using Agile methodologies, Jira, and Mural to streamline workflows and deliver impactful results.
So... let's do it!
We can choose adequate technologies for your web projects
- HTML5
- PHP
- WordPress
- CSS3
- MySQL
- Online Shops
- Web applications
- JavaScript
- Custom solutions
Empowering users
through design
About me
Designing ideas into meaningful digital experiences.
I’m a Digital Designer with 15+ years of experience turning ideas into brands, digital experiences, and visual stories that connect with people.
My journey started in television, where I learned to work fast, think creatively, collaborate with different teams, and most importantly, understand what makes people stop, look, and connect with a story. That experience shaped the way I approach design today: with curiosity, energy, and a strong sense of purpose.
Over the years, my work has grown from branding and graphic design to web design, e-commerce, social media, digital campaigns, and UX/UI. I love being involved in the whole process—from the first idea and visual concept to the final website, campaign, or product experience.
My Bachelor’s Degree in Graphic and Advertising Design and Diploma in Computer Programming allow me to comfortably move between the creative and technical sides of a project. I enjoy understanding how things work, solving problems, and finding ways to make digital experiences not only look good, but work well.
I’m naturally curious, hands-on, and always ready to learn something new. For me, good design is where creativity, technology, and communication meet—and where a great idea becomes something people can actually experience.
