UX Design

Yoskin

Overview

YOSKIN is an e-commerce platform specializing in dermatology-backed skincare products. The project began when Dr. Elena Ortiz wanted to move her sales process from social media into a structured digital storefront, creating a more scalable and user-friendly way for customers to discover, understand, and purchase skincare products online.

The Challenge

  • From social media to e-commerce: Transform a manual, fragmented sales process into a structured digital shopping experience.
  • Product discovery: Organize a growing skincare catalogue so users could more easily browse and find relevant products.
  • Product understanding: Present ingredients, benefits, usage information, and recommendations in a clear and accessible way.
  • Trust & brand positioning: Create a visual and digital experience that reflected the brand’s dermatology-focused approach.
  • Frictionless shopping: Improve navigation, product selection, cart and checkout interactions across desktop and mobile.
  • Scalable content: Build a structure that could support new products, campaigns, educational content, and promotional initiatives over time.
The solution...

Ecoflor Group

Overview

Ecoflor Group is an international flower import and production company, originally founded in Chile as a small retail business. As demand grew, the company expanded into the wholesale market, creating the need for a scalable sales strategy, a stronger digital presence, and an internationally consistent brand identity

Challenges & Objectives

  • Brand consistency across international markets – The company operated in Chile, Ecuador, Colombia, and the USA, requiring a standardized yet locally adaptable branding strategy.
  • Inefficient order management – Manual processes struggled to handle the increasing volume of wholesale orders.
  • Limited online presence – The company needed a professional e-commerce solution to scale internationally.
  • Diverse customer needs – Required a tailored UX strategy for both individual and wholesale buyers.
  • Language barriers – The primary customer base included Spanish, English, and Russian-speaking clients, necessitating a multilingual website.
The solution...

Arvies Watches

Overview

Arvies Watches is an online store specializing in premium watches. The website was designed as part of a final CSS project, focusing on aesthetics, layout, and usability. The main objective was to create an engaging, modern, and responsive e-commerce platform for showcasing luxury watches effectively.

Challenges & Objectives

  • Visual Appeal & Brand Identity: Establish a high-end, luxury feel to align with the brand’s positioning.

  • Logo & Graphic Branding: Develop a distinctive brand identity, including a sleek and sophisticated logo and cohesive visual branding elements.

  • Navigation & User Flow: Ensure a seamless browsing experience, allowing users to explore and purchase watches easily.

  • Responsiveness & Accessibility: Optimize for different screen sizes and WCAG compliance for a broader audience.

  • Checkout & Conversion Optimization: Streamline the shopping process to minimize friction and increase conversions.

The solution...