UX Design

Yoskin

Overview

YOSKIN is an e-commerce platform specializing in dermatology-backed skincare products. The project originated when Dr. Elena Ortiz sought to professionalize her sales process, transitioning from social media transactions to a structured, user-friendly online store.Añadir

Challenges & Objectives

  • Unstructured sales process: Initially, purchases were managed manually via social media. 
  • Lack of automation: Payments and shipping required manual intervention. 
  • Trust and brand positioning: The brand needed to establish credibility and differentiate itself from beauty-focused competitors. 
  • User experience optimization: Improve navigation, reduce friction in checkout, and enhance mobile responsiveness.
The solution...

Ecoflor Group

Overview

Ecoflor Group is an international flower import and production company, originally founded in Chile as a small retail business. As demand grew, the company expanded into the wholesale market, creating the need for a scalable sales strategy, a stronger digital presence, and an internationally consistent brand identity

Challenges & Objectives

  • Brand consistency across international markets – The company operated in Chile, Ecuador, Colombia, and the USA, requiring a standardized yet locally adaptable branding strategy.
  • Inefficient order management – Manual processes struggled to handle the increasing volume of wholesale orders.
  • Limited online presence – The company needed a professional e-commerce solution to scale internationally.
  • Diverse customer needs – Required a tailored UX strategy for both individual and wholesale buyers.
  • Language barriers – The primary customer base included Spanish, English, and Russian-speaking clients, necessitating a multilingual website.
The solution...

Arvies Watches

Overview

Arvies Watches is an online store specializing in premium watches. The website was designed as part of a final CSS project, focusing on aesthetics, layout, and usability. The main objective was to create an engaging, modern, and responsive e-commerce platform for showcasing luxury watches effectively.

Challenges & Objectives

  • Visual Appeal & Brand Identity: Establish a high-end, luxury feel to align with the brand’s positioning.

  • Logo & Graphic Branding: Develop a distinctive brand identity, including a sleek and sophisticated logo and cohesive visual branding elements.

  • Navigation & User Flow: Ensure a seamless browsing experience, allowing users to explore and purchase watches easily.

  • Responsiveness & Accessibility: Optimize for different screen sizes and WCAG compliance for a broader audience.

  • Checkout & Conversion Optimization: Streamline the shopping process to minimize friction and increase conversions.

The solution...